What is

Earth Charter US

Our Mission Statement

The Earth Charter US (ECUS) mission is to inspire, educate, and engage people in the United States to implement The Earth Charter's vision and principles in their personal lifestyles, institutional policies/practices, educational policies/curricula, and community initiatives.




July 9th, 2013



The motto at Baldwin Krystyn Sherman Partners (ECUS Sustainable Business Award Winner 2011) is “Work hard. Have fun. Make lifelong friends.” Their commitment to providing holistic insurance solutions for their clients is equal to their commitment to provide a radically different kind of work environment for their colleagues. BKS believes that when employees are made to feel safe and valued, both physically and financially, a culture emerges that promotes hardiness, capacity and commitment: a Culture of Vitality™.

This Culture of Vitality is something BKS strives to achieve each and every day, and the wellness of their colleagues plays a huge role in its success. Over the next month, BKS is implementing a fun wellness challenge to spark or to reignite colleagues’ interest in a healthy lifestyle.  The BKS Tour de France is an activity challenge for BKS colleagues designed to run during the 23 days of the actual Tour (June 29-July 21, 2013). Each participating colleague is urged to wear a pedometer and track their steps (or the exercise equivalent of steps) during this period. Colleagues will be divided into teams for competition and encouragement.  This challenge not only generates lighthearted fun, but provides an opportunity to raise awareness  by simply moving each day. BKS believes that by giving their colleagues tools to help them live a more balanced lifestyle, they maintain a more productive, happy and overall positive work environment—A Culture of Vitality.


July 4th, 2013

The Tampa Bay Rays and the Tampa Bay Times Forum—home to the Lightning-are past awardees of the ECUS Sustainable Business Awards for their winning records on the Triple Bottom Line—people, planet and profit. They are part of a growing movement in the sports world to practice sustainability.  With its tens of thousands of spectators, vast media impact, and the fact that it is the recipient of tons of civic pride, the sports industry has a unique potential influence for modeling sustainable behavior.  The good news is that the commissioners of every major professional sports league have all endorsed the need to act to address global climate disruption and other ecological issues.

Every sports industry Jewel Event — the Super Bowl, the World Series, the Stanley Cup, the NBA Playoffs and Finals, the U.S. Open Tennis Championships, Major League Soccer’s Championship Cup, every All Star Game, and the NCAA Final Four — all now power their events with renewable energy and purchase carbon offsets to reduce their contribution to global warming.

Capacity Crowd Celebrates the Sustainable Business Award Winners for 2013

April 17th, 2013

awards pix prizes delta mOver 200 Tampa Bay business and community leaders celebrated this year’s thirteen outstanding companies that were recognized for sustainable business practices at the Fifth Annual Earth Charter US (ECUS) Sustainable Business Awards luncheon held at the University of Tampa on April 12th.

University of Tampa MBA students—Matt Easley, Ghadeer Musa, John Lemke and Dominic Gr0sso- under the guidance of Jan Roberts, Founder of Earth Charter US and adjunct professor in the College of Business, developed the criteria for the awards—people (employee and community wellbeing); planet (environmental health); and profit ( economic viability).  They screened the company nominations, followed up with interviews with the finalists, evaluated and selected the winners, who were approved by the ECUS Board of Directors.

Highlights of the 2013 Winning Companies

Thirteen companies were selected as winners at the awards luncheon held at the University of Tampa on April 12th in the following categories

SMALL SIZE COMPANIES—Less than 50 employees

LumaStream is an LED lighting system manufacturer headquartered in St. Petersburg, Florida.  There are more complicated ways to explain LumaStream’ ground-breaking LED designs systems but in short, they replace  high voltage electric wire encased in copper in buildings with speaker wire and LED lighting. LumaStream uses 1/10th amount of copper.The bulbs themselves last longer and are easier to recycle, since they do not contain the mercury found in fluorescent lamps. They had 300% growth in profit in 2012.

Solar Energy Mangement is installer of solar energy and their goal is to make the company employee owned. The owners of the company practice what they preach living in zero energy homes, driving electric cars, that even use solar energy for charging.  One of the owner’s wives gets 800mpg. Income has soared over the past four years.

Suncoast CO-OP is composed of farmers and growers offering a shared ownership model of a for-profit business.  A small percentage of the profits is used for overhead and an online cooperative marketplace. Perma-blitzing is when 10 to20 farmers volunteer to work on another farmers land. When a farmer or grower attends three perma-blitzes then one perma-blitz is done of their garden.

TLC Engineering for Architecture has been involved in 200 LEED certified building.  They engineered Florida’s first LEED-certified building, healthcare facility, preschool, elementary school, resort public school as well as America’s first LEED-Certified Platinum athletic facility.

Their Central Office was named USGBC Green Business of the Year in 2012.

e-Bridge transitions companies to paperless culture by providing online document management system to over1,600 businesses. On-site there is a fitness center and showers, a pool table and recreation room with a flat screen television and a fully stocked kitchen with designated cups for each employee. ROI grew to 700% in 2012.

PRD Certified Accountants offers part time workers same benefits as full time.  Healthcare is fully paid with partial for family and benefits for same sex couples plus an employee stock ownership plan. They pay well above market for CPA plus good bonuses.  Gross sales increased 4% in 2012.

The Green Can offers free recycling to Tampa Bay and has recycled 630,000 aluminum cans plus plastic, steel and glass. They donate all of their profits from recycling to local charities and achieve profits by selling advertisements on their cans to local businesses for as little as $50 a month.


Tampa Bay Trane is the exclusive authorized agent for commercial air conditioning products and services for West Coast of Florida.  They were voted one of Top Work Places by Tampa Bay Times in 2011 and 2012. They provide full benefits including 100% 401 K match to their employees’ base.

Trammell Crow builds sustainable, energy efficient buildings and use “brownfield” sites where possible to reclaim land. Example is the redevelopment of Port Ybor in Port Tampa, a former tank farm holding liquid gas tanks that became 246,000 sq fit of warehouses for the Postal Services and Carrier Headquarters buildings.


Norwood & BIC Graphic North America’s plant in Clearwater manufactures advertising and promotional BIC products and employs 635 people. For all those employees, they only use one dumpster and fill it every 5 weeks instead of the usual 3x a week pick up. They are so rigorous about using hazardous products that they are ISO 14001 certified.  If material is flammable or toxic, they substitute or engineer a change to its process to allow its use.

Carlton Fields PA is a national law firm of 800 employees and values diversity. The Vault Guide to the Top 100 Law Firms in 2012 recognized CF as one of the best law firms in which to work. They ranked nationally in the following Diversity categories:1st in Overall Diversity;1st in Diversity Issues with respect to Minorities;1st in Diversity Issues with respect to Women; and 2nd in Diversity Issues with respect to LGBT. They offset 100% of their energy consumption by purchasing Renewable Energy Certificates (REC) generated through wind power.

Syniverse is a telecommunications company with over 800 full time employees. They are involved in the Carbon Disclosure Project, which discloses company impacts on the environment with 100 being the perfect score of a sustainability leader. In 2012, they scored higher than larger companies like Verizon and ATT and in 2014 intend to be leader. Their parent company executives celebrated by treating the sustainability staff like “rock stars” and offered extra funds to help them with sustainability efforts.


Delta M, Inc. builds recyclable air condition filters, which sell at only slightly more cost than traditional filters, and when they expire at the end of 3 months, the company picks them up and delivers a new one.  This removes tons of solid waste per year from landfills where filters take 200 years to break down.

Additional Information on the 2013 SBA Winners can be found HERE.

2013 Sustainable Business Awards

March 13th, 2013

logo sba 2013 Over 200 Tampa Bay business and community leaders celebrated this year’s thirteen outstanding companies that were recognized for sustainable business practices at the Fifth Annual Earth Charter US (ECUS) Sustainable Business Awards luncheon held at the University of Tampa on April 12th. See More


The Sustainable Business Awards (SBA) recognize local for-profit businesses in the Tampa Bay area engaged in practices that increase economic opportunities and improve the environment, employees and community. A sustainable business focuses on the well being of people, planet and profit and contributions to building a sustainable economy in Tampa Bay. Award criteria and business evaluation is accomplished by UT MBA students under the guidance of Sykes College of Business faculty.

SBA winners are businesses that make sustainable choices for their community, employees, health of our planet and the long-term stability and profitability of their businesses. They are inspiring, and they make a difference! 2008-2012 SBA Winners

What Made EVOS a Sustainable Business Award Winner?

October 6th, 2012

EVOS mission states ”EVOS is committed to being America’s healthier fast food leader by providing our customers with exceptional food, value and service in a great environment. We are guided by corporate beliefs that benefit and create value for our shareholders, our customers, our team-members, our communities and our planet.” Read More

Noble Juice: A Business Built on the Strength of a Recipe

July 26th, 2012

How did a tangerine juice recipe launch a successful business and inspire sustainability? That is the story of Noble Juice, winner of a 2012 Sustainable Business Award and a 2008 Produce Marketing Association Impact Award. Learn about the company’s innovative practices and the next chapter in their story of environmental sustainability. Read More

HOK Architects Partners with USGBC on Project Haiti Orphanage and Children’s Center

June 5th, 2012

The lives of thousands of children were devastated by the magnitude 7.0 earthquake in Haiti on January 12, 2010. HOK, a 2008 ECUS Sustainable Business Award winner, and the U.S. Green Building Council (USGBC) are teaming up to build a new children’s center.

“We have developed the design’s core principles around a balance of social, economic and environmental concerns,” says HOK vice president Thomas Knittel. HOK’s goal for the project was to create a facility with net zero water and waste. The Project Haiti Orphanage and Children’s Center will be built with sustainability in mind and will “tell many of these children for the first time in their lives they are valued, they deserve to breathe clean air, they have the right to live in comfort, and they are cared about,” according to the USGBC website. Read More

Creative Sign Designs Launches Executive Discovery Program

June 3rd, 2012

What do the signs for the Straz Center, Dali Museum and Leroy Selmon’s have in common? They were all created by 2011 Sustainable Business Award winner Creative Sign Designs. Find out about this innovative company and their latest plan to achieve even greater excellence through their Executive Discovery Program. Read More

What Made Walker Brands a 2010 SBA Winner?

March 26th, 2012

Walker Brands, established in 1992 and founded by Nancy Walker, is a strategic branding company that helps its clients bring their brands to life, including physical places, to build loyalty, attract more customers and increase revenues. Read More

Sirata Beach Resort: Nicklaus Family Celebrates 50 Years in Resort Business

March 21st, 2012

Harry and Beverley Nicklaus had two rules for their children who grew up with the family trucking business in Pittsburgh. One: Get a college education. Two: Leave home to attend school. Read More